Think Third Perspective – A Map To A Road Less Taken
Most advice lives in two boxes – yes or no, right or wrong, hustle or lazy, success or failure.
Think Third Perspective exists for the space in between. It questions the comfortable lines – “work harder,” “follow your passion,” “customer is king” – and asks a blunt question: what actually works, in real life, over time.
Through essays, videos, and conversations, BJay looks at business, parenting, and life from a third angle, beyond identity and hype, always coming back to one idea: you cannot control outcomes, you can control your effort and the systems around that effort.
Think Third Perspective might unwrap you from the blanket of stereotypes you are used to and lead you toward an alternative viewpoint which perhaps could be a Think Third Perspective.
What You Will Find Here
This is not a place for polished “thought leadership”. It is a place where ideas are tested against reality.
You can expect:
- Short essays that challenge popular success and leadership clichés
- Stories from real businesses and families where effort based thinking changed outcomes
- Reflections on identity, ego, and why “being somebody” is overrated
- Practical ways to bring third perspective thinking into your own decisions
Whether the topic is goal setting, parenting, money, or status, the mindset is the same – look for the third angle and design systems that fit it.
Third Perspective Themes
Some recurring themes inside Think Third Perspective:
- Effort vs outcome – Why judging yourself only by results makes life heavier than it needs to be and how to build an effort based mindset instead.
- Systems vs motivation – Why motivation fades and simple systems survive.
- Identity vs nobody – Why “I stand tall because I am a nobody” can be a practical way to live, not just a line.
- Goal setting vs reality – Why traditional frameworks feel neat but do not handle messy human behaviour, and how TAME tries to fill that gap.
- Each piece is short enough to read in a few minutes and honest enough that you will know quickly whether it is for you.
How To Use Think Third Perspective
There is no correct way to go through this.
You can:
- Read from the latest post backwards.
- Search by topic – business, parenting, personal.
- Watch videos on the same ideas if you prefer listening to reading.
If you work with BJay on TAME Your Goals, Think Third Perspective is a good way to stay connected to the philosophy behind the system instead of treating it as just another tool.
Stay Connected
If you want to be notified when new essays or videos are released, leave an email and you will get occasional updates – not daily spam.