Control the Effort. TAME the Goal.

Most systems focus on the result. This one focuses on the engine. I help founders and leaders move from blind execution to clarity by installing effort-based systems.

Entrepreneur · Author of “Conquer Your World” ·
Creator of the TAME System

When targets look good but execution feels blind

From the outside, your business looks successful. Revenue is healthy. Clients are there. You have people on the payroll.

On the inside, execution still feels messy.

Most founders describe it like this:

➟ “I only know at the end of the month whether we are okay or in trouble.”
➟ “Some people hit target and then coast. Others stay ‘busy’ but nothing important moves.”
➟ “I do not have a simple, honest way to see who is actually doing the work day to day.”

Traditional goal frameworks – SMART goals, OKRs, KPIs – focus on result-based goals and leave effort in the dark. You need a goal setting system for founders that respects both.

What Is TAME Your Goals

TAME Your Goals is BJay’s effort based goal setting system. It does not replace your targets. It makes them livable.

For every important result based goal, TAME builds matching effort based goals so you know:

❖ What outcome you are chasing.
❖ What specific effort each role must put in every day or every week.
❖ How that effort will be reviewed without turning you into a micromanager.

TAME stands for Timebound, Achievable, Measurable, Enthusiastic effort. It is about honest effort you can actually sustain, not heroic promises that collapse after two weeks.

How This Helps Your Business Execution

When you move from result only goals to effort based goals, three things change quickly:

You stop managing blind.

You know, during the month, whether the right work is being done – not just at the end when it is too late to fix anything.

Your team knows what a good day looks like.

Instead of vague “work harder” instructions, each role has a simple, countable effort target that defines a good day.

Results become more predictable.

You still set ambitious result based goals, but they are supported by an execution system built on effort you can control.

You can see a full breakdown of the implementation on the TAME Your Goals page.

Is this for you?

This is for you if:

You are a founder, owner, or CEO of an established, profitable business.
You have a small or mid sized team and the real bottleneck is execution, not ideas.
You already set goals and targets, but cannot see during the month whether the right work is happening.
You are willing to measure and manage effort, not just outcomes.

This is not for you if:

Think Third Perspective - A Map to a Road Less Taken?

Think Third Perspective is the philosophy underneath this effort based goal setting work. It questions comfortable lines like “work harder” or “customer is king” and asks a blunt question – what actually works, in real life, over time.

Through essays, videos, and conversations, BJay looks at business, parenting, and life from a third angle, beyond identity and hype, always coming back to one idea: you cannot control outcomes, you can control your effort and the systems around that effort.

Think Third Perspective might unwrap you from the blanket of stereotypes you are used to and lead you toward an alternative viewpoint which perhaps could be a Third Perspective.

Meet Biju Jayaraaj

Biju Jayaraaj (BJay) is an entrepreneur and author who has spent more than 25 years building and leading businesses in different markets.

He does not call himself a guru, a trainer, or a coach. He is a founder who likes to talk plainly about what he has seen work when people stop worshipping results and start taking effort seriously. The TAME System grew out of that frustration and that honesty.

“I stand tall because I am a nobody.”